The Hyper U supermarket is coming to Agadir. It is scheduled to open at the end of August 2025. In Morocco, the first supermarket in this chain opened in April 2024 in Casablanca (see photo). The one in Agadir will be the second. However, smaller U stores are also operating in Casablanca, Rabat and Salé. The Hyper U in Agadir, which is similar in size to a Super U in France, is currently being built next to the Kitea furniture store.